Technical & Development
When approaching this project we needed to take into consideration performance, integration and design. With any rich media site, design largely impacts performance. With the opportunity to collaborate on an alpha API, pulling exclusive data from Greenpeace’s new volunteer system, we needed to ensure that we didn’t sacrifice in either design or functionality.
We took an API-first approach to the problem, building plugins to facilitate data collection and proliferation of content. Caching technologies were used to help increase load speeds and allowed us to build an updated database utilizing international peers for support. Front-end frameworks were implemented to help with the rich media experience, increasing site performance, load speeds and delivering the desired user experience.
The challenge for Crystal Head Vodka was to create a website that supports domain sharing and multiple languages while increasing search engine visibility with a seamless user experience. One of our biggest challenges was working with a legacy Ruby on Rails Framework, particularly when working with outdated and unsupported software plugins (gems).
Tasked with updating the mobile user experience, we first moved the site to a new Ruby platform, integrating an administrative backend to assist with daily client tasks. We completely overhauled the user experience, adding functionality, improving bounce rates and increasing the time spent on site.
9:00 AM – 6:00 PM